Murshiduk App
The Murshiduk App was designed to support farmers in Saudi Arabia by providing them with real time agricultural insights. The app delivers updates on weather conditions, seasonal farming guidance, and market product prices, enabling farmers to make better-informed decisions and optimize productivity.
This project combined research, UX design, and technology to create a platform that directly responds to the needs of farmers while aligning with national goals for agricultural development.
Client
Service Provided
The Goal:
The goal of redesigning the Agricultural Guide App was to transform it into a farmer-friendly platform that delivers guidance with clarity and ease. My focus was on rethinking the user experience simplifying navigation, restructuring the information architecture, and refining the visual identity to ensure that farmers could quickly access critical insights such as weather updates, seasonal recommendations, pest identification, and market prices. The redesign aimed to reduce complexity, enhance trust, and create a seamless, intuitive experience that empowers farmers to make informed decisions and improve productivity.
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Design Process & Approach:
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The redesign of the Murshiduk Agricultural Guide App followed a user-centered and iterative design process. Each stage was carefully structured to ensure the app addressed real farmer needs, aligned with the Ministry’s identity, and provided a seamless, modern experience 1. Discovery & Research The first step was understanding the context and users. • Stakeholder Alignment: Met with representatives from the Ministry of Environment, Water, and Agriculture to clarify project objectives and service priorities. • User Personas: Defined different types of farmers (small-scale, large-scale, seasonal, etc.) and their digital literacy levels. • Competitor Benchmarking: Studied both local and international agricultural apps to identify usability best practices. • Existing App Review: Identified critical UX flaws such as inconsistent navigation, overloaded screens, and lack of accessibility. Outcome: A clear picture of what farmers need most: quick access to weather, trusted guidance, and simple service requests. 2. Define & Problem Framing From research, I mapped the current user journey and highlighted pain points: • Too many clicks to reach basic services. • Inconsistent language and iconography confusing users. • No clear hierarchy farmers had to “search” for important features like pest inquiry or market prices. UX Design Principles were defined to guide the redesign: • Clarity: Simple navigation and visual hierarchy. • Consistency: Unified layouts, typography, and icon usage. • Accessibility: Design for varied literacy and device familiarity. • Trust: A clean, official look aligned with government branding. 3. Ideation & Wireframing With problems defined, I began exploring solutions. • Information Architecture: Reorganized the app into logical categories (e.g., Smart Guidance, Weather, Market Prices, Lab Services). • Low-Fidelity Wireframes: Sketched different layouts for dashboards, forms, and service flows. • User Flow Redesign: Optimized common tasks, submitting a lab sample request was reduced from 6 steps to 3. • Stakeholder Reviews: Presented wireframes in iterative sessions to ensure alignment with the Ministry’s vision. Outcome: A validated structure that felt simpler and more intuitive. 4. Visual Design Once the flow was approved, I moved into creating the visual language. • Brand Alignment: Applied the Ministry’s identity guidelines while modernizing the look with clean layouts and a balanced color system. • Iconography: Designed clear, farmer-friendly icons for services like weather, crops, and pests. • Typography & Hierarchy: Used font weights and spacing to create clear separation between key actions and secondary information. • Accessibility Considerations: Ensured sufficient contrast, scalable text, and touch-friendly button sizes. Outcome: A design that balanced government credibility with modern usability. 5. Prototyping & Usability Testing • High-Fidelity Prototypes: Created interactive prototypes simulating real use cases. • User Testing: Conducted usability sessions with farmers to test key flows (weather updates, pest guidance, submitting inquiries). • Feedback Analysis: Farmers reported improved clarity and faster navigation. Adjustments included larger buttons, simplified labels, and restructured dashboards. Outcome: Validation that the new design solved pain points while remaining easy to use. 6. Iteration & Final Delivery The final stage focused on ensuring scalability and smooth developer handoff. • Design System Creation: Built a modular system of reusable components (buttons, cards, forms) to maintain consistency across future services. • Documentation: Provided developers with specs and interaction guidelines. • Collaboration: Worked closely with the dev team to ensure that the final product preserved the design intent. Outcome: A scalable, future proof platform that can grow with new services without sacrificing UX quality.
My Role & Result:
responsible for the end-to-end design process, from research to delivery: ● Research & Analysis – Conducted stakeholder workshops, user journey mapping, and competitive analysis to identify pain points and opportunities. ● Information Architecture – Restructured navigation and service flows to simplify user interactions. ● Wireframing & Prototyping – Created low- and high-fidelity prototypes to validate design directions with stakeholders and test with users. ● Visual Design – Developed a modern UI aligned with the Ministry’s identity, including icons, color palette, and typography system. ● Usability Testing – Conducted tests with farmers to ensure clarity, accessibility, and task efficiency. ● Design System & Handoff – Built a reusable component library and prepared documentation for seamless developer collaboration. In short: I acted as the bridge between user needs and business goals, ensuring that the redesign delivered both functional efficiency and a trusted, engaging experience. The redesign of the Murshiduk App turned it into a farmer-first, intuitive, and scalable platform that strengthened both usability and trust. ✅ Improved Usability – Farmers can now access essential services such as weather updates, pest identification, and market prices quickly and effortlessly. ✅ Consistent Visual Identity – A cohesive design system aligned with the Ministry’s brand reinforced trust and professionalism. ✅ Streamlined Workflows – Complex processes like lab requests and guidance inquiries were simplified into clear, step-by-step flows. ✅ Accessible for All Users – Inclusive typography, strong color contrast, and mobile-first layouts ensured usability for farmers with varying literacy and digital skills. ✅ Scalable Design System – Reusable components and modular layouts made it easy to expand with future services. ✅ Higher User Confidence – Usability testing showed that farmers felt more confident, satisfied, and engaged when using the redesigned app. ✨ The new Murshiduk App delivers clarity, efficiency, and trust empowering farmers with smarter tools to make informed decisions and drive sustainable agriculture in Saudi Arabia.
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